The Latest Project from Mike Griffiths

The Online Valuation Tool for agents that never thought they’d want one!

TruVal is the valuation lead generation tool for your website and social media that won’t give potential vendors unrealistic expectations or a stick to beat you with.

Its sole purpose is to generate old-fashioned face-to-face valuation appointments.

Watch the Video
Try The Live Demo

Why TruVal?

Put a link on your website, social media posts and email footers to your customised TruVal website landing page. Potential Vendors will be drawn to it by the offer of an “instant valuation estimate”

But…TruVal will try to convince them to book a valuation appointment instead.

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It does this by repeatedly explaining the inadequacies of its ‘Valuation Estimate Algorithm’, then pushing for and hopefully booking a face-to-face “5-star” valuation appointment.

It does this by repeatedly explaining the inadequacies of its ‘Valuation Estimate Algorithm’, then pushing for and hopefully booking a face-to-face “5-star” valuation appointment.

If Potential Vendors won’t go for a ‘5-star’ face-to-face valuation, TruVal promotes the ‘4-star’ Remote Valuation option – they upload photos or videos and you call to ‘discuss’ (or better still, have another go at booking that face-to-face valuation)

and if they really insist on an ‘Instant Estimate’, TruVal uses your choice of words to explain the process, the problems and the potential for inaccuracy before revealing its ‘computer generated estimate’ with yet another set of caveats and disclaimers.

and if they really insist on an ‘Instant Estimate’, TruVal uses your choice of words to explain the process, the problems and the potential for inaccuracy before revealing its ‘computer generated estimate’ with yet another set of caveats and disclaimers.

it then seeks to engage with the Potential Vendors – asking them to ‘help us make this valuation accurate’ by specifying their improvements and, most important, the price they had in mind – the panacea of valuation!

Finally, it encourages them to book a “5-star” face to face valuation or at least a “4-star” remote valuation

It deliberately doesn’t send the Potential Vendors anything – definitely not a poor quality email with a poor attempt at your branding that reinforces that poor, inaccurate ‘instant valuation’.

Instead, your team just get ‘magic emails’ with valuation leads that they follow up in the way that they (or you) see fit. (Hopefully, they’ll pick up the phone!)

As a result, your staff don’t need any training or special skills

It deliberately doesn’t send the Potential Vendors anything – definitely not a poor quality email with a poor attempt at your branding that reinforces that poor, inaccurate ‘instant valuation’.

Instead, your team just get ‘magic emails’ with valuation leads that they follow up in the way that they (or you) see fit. (Hopefully, they’ll pick up the phone!)

As a result, your staff don’t need any training or special skills

Behind it, there’s an admin panel for you to review valuation requests and change the settings. For example, you can change the text, the colours and the backgrounds. You can do things like send Dave at your Bath Office all the valuation requests from the Bath area and keep the Bristol requests for yourself.

Have a look at the Support & Setup Pages for more info.

So that’s Truval!

Have a look at the Truval Story for the background to the thinking and research that’s gone into the product. Watch the Video. Play with the live TruVal Demo Find out how to integrate and setup TruVal in the Support section. Call me with any questions. When ready, Subscribe without long term commitment.

Let me know what you think of it!

Mike